Indeed, this is the main part of the branding changes that are going to be happening over the next couple of weeks as Stam puts his plans into action (that makes him sound evil. Trust me - he's not! ).
The new logo is intended to be seen as a half-throwback to the previous logo (anyone remember the tie in the hexagon?) and half-forward thinking. You may notice the various "V" shapes within the logo - this is deliberate as part of the "Vibe" branding, that will not be going anywhere anytime soon.
We can also make this flexible in colour schemes, just the same as the previous parrot logo. In fact, we are already using multiple variants - the logo in the tab bar/bookmarks bar uses a flat colour palette, compared to the header bar which uses rich gradients to make it stand up off of the page a little. We are also looking into ways to use the logo to create an automatic permanent watermark on contributed images as a way to thwart content thieves before they even get started.
To some extent even the shape is variable here; we have a circle version of the logo ready to go for when that shape is demanded (think Android application icons on Pixel devices) or where it would be better suited (heh, get it?) than sharp edges. The idea is that the logo can retain the same aesthetic no matter what design it is being used in. The parrot logo required slight rotational changes depending on the context, which made anything automated a bit of a problem.
One more thing which made us decide on a new logo was the scaling issues. The parrot, whilst absolutely fantastic when larger, was not very clear at small sizes and slightly turned into a mess of colour. We're still experimenting with the new logo at smaller sizes (we're thinking to make the "shirt" area larger to help emphasize the tie, for example) and you might see a few changes here.
The logo still has no relation directly to the FMH or FMM series, and is still just as flexible no matter what SI decide to do in the future. We're still looking towards the future, even without having a parrot as the logo, and that will not be changing.
Of course, this does mean we are without a mascot. I don't really have anything to say about that right now. But we're not entirely ruling out any future use of Kaka if that would be required.
If anyone has any further feedback/questions, then please continue. We did this on the quiet to try to avoid drawing attention to things, but it's clear that maybe a few people had a soft spot for Kaka after all.